House of Dereon / Deron

BEYONCÉ TO BE ‘PELTED’ AT MAGIC FASHION EXPO OVER NEW FUR COLLECTION


Fur-Pushing Diva Draws Fire for Profiting From Suffering and Death of Animals—Many Skinned Alive

For Immediate Release:
August 29, 2005

Contact:
Allison Ezell 757-622-7382

Las Vegas — Holding giant posters of pop singer Beyoncé with the tagline "Beyoncé: Fur Shame," members of PETA will gather outside the MAGIC fashion trade show at the Las Vegas Convention Center on Tuesday to protest her recent licensing deal with a furrier. As Beyoncé promotes her fur collection inside, PETA protesters will gather outside, showing video footage of animals being skinned alive for their fur and passing out leaflets to attendees that explain that cruelty to animals is never in style:

Date: Tuesday, August 30
Time: 12 noon
Place: Las Vegas Convention Center, intersection of Paradise Road and Convention Center Drive

Why is PETA picking on Destiny’s "Problem" Child? Three million foxes, raccoons, rabbits, and other animals are raised for fur every year in China—now the world’s largest exporter of fur. PETA has obtained undercover video footage that shows fur farmers in China swinging raccoon dogs, and foxes by their hind legs and smashing their heads into the ground—breaking the animals’ necks or backs but leaving them panting, blinking, and fully conscious as they are skinned alive. Elsewhere, animals killed for fur are trapped, drowned, and beaten to death in the wild and gassed, strangled, and electrocuted on fur farms.

"Beyoncé prides herself on being a ‘good Christian girl,’ but surely Jesus would not condone the anal and genital electrocution commonly used to kill animals for their pelts," says PETA Vice President Dan Mathews. "She’s also way off key for not realizing that today’s young women are rejecting fur in droves and resent the fact that she’s promoting and profiting from intense animal suffering."

For more information, please visit FurIsDead.com. Broadcast-quality footage of the undercover investigation is available here: http://www.petatv.com/tvpopup/video.asp?video=fur_farm&Player=wm&speed=_med